Feature Enhancement
Snapchat
Crafted a coin-based reward system to boost motivation, engagement, and retention through personalized rewards.
Overview
Many Snapchat users, especially those with declining engagement, struggle to stay motivated to maintain Snap Streaks, leading to a drop in app usage, affecting user retention and overall platform engagement.
I am transforming the Snap Streak experience from a passive habit into an engaging journey. Introducing a dynamic Reward System where every streak counts - literally!
With each milestone, users earn in-app coins that unlock exclusive Bitmoji outfits, custom lenses, badges, and more. This gamified layer not only keeps devoted users hooked but also invites casual users to participate more often, offering tangible motivation to stay connected and keep the streak alive.
Because streaks shouldn't just be numbers - they should be a celebration of connection, consistency, and fun.
Check out the detailed Case Study
Results
Gamified rewards are projected to increase user engagement by up to 30%, encouraging more consistent snapping.
User satisfaction is expected to rise by 35% as streaks become more meaningful and rewarding.
